ImpactEleven

Speaking Foundations

BUILD YOUR BLUEPRINT TO LAUNCH & SCALE YOUR PROFESSIONAL SPEAKING BUSINESS AT THIS ONE DAY EVENT.

FEBRUARY 2025

Atlanta, GA | Venue To-Be-Announced

8:15 am - 7:00 pm ET

FEBRUARY 2025

Dallas, TX | Venue To-Be-Announced

8:15 am - 7:00 pm CT

SPONSORED BY:

ImpactEleven Foundations

THE DEFINITIVE THREE-PART CURRICULUM TO BUILD, LAUNCH & SCALE

PART ONE

The Business of Speaking

A comprehensive understanding of the speaking industry, what it takes to launch a professional speaking business and how to scale your business to new heights.

PART TWO

Positioning & Packaging

Audit and elevate your core messaging, positioning and packaging to drive bookings in market through proprietary worksheets and the ImpactEleven PCT framework.

Go-To-Market Planning

PART THREE

Leveraging ImpactEleven’s proprietary go-to-market framework, understand inbound + outbound sales and distribution strategies to drive traction within your speaking practice.


Tap into the knowledge, heart and UNMATCHED experience of ImpactEleven SPEAKERS & THOUGHT LEADERS.

427

YEARS
speaking

18K

keynotes delivered

2.6M

BOOKS
SOLD

$334M

FEES
EARNED

1.2B

LIVES
IMPACTED

Build Your Speaking Business
for Today’s World.

Everything you always wanted to know about the professional speaking industry packed into one incredible day.

At ImpactEleven, we’re not simply a speaker development and accelerator company. We’re a Community of experts dedicated to honing our craft as keynote speakers.

We Lean Into The Power of Community.

HERE’S WHAT FOUNDATIONS ATTENDEES TELL US

  • I’m looking to compress my time to success and learn the fundamentals of positioning my message in the marketplace.

  • I’m looking for an opportunity to network with other like-minded speakers committed to making an impact on the world.

  • I keep hearing about ImpactEleven from other speakers and bureau agents and want to learn how they can help me navigate the path forward.

Upcoming Events

IMPACTELEVEN FOUNDATIONS

ATLANTA, GA

February 2025

Venue: To-be-announced

TICKET PRICE: $495

DALLAS, TX

February 2025

Venue: To-be-announced

TICKET PRICE: $495

Meet Your Foundations Experts

CEO & Co-Founder

$25M+ Speeches Sold

Jordan Broad

CRO

$100M Business Won

BOB MARSH

JENNY DEROSSE

SVP, Community & Bureau Experience

500+ Bureau Agent Relationships

SETH MATTISON

Founding Partner

$15M+ Speeches Booked

IVY GUSTAFSON

VP, Speaker Development & Coaching

4,000+ Speakers Booked

CONNOR TROMBLEY

SVP, Community & Product

400+ Speaking Businesses Launched

THREE-PART CURRICULUM OVERVIEW

ImpactEleven Foundations

Join us for a full day of content, workshopping, networking, cocktails, and community that will illuminate your path forward and ignite the possibilities for your speaking career. 

PART ONE

  • Instruction from some of the industry’s most impactful thought leaders including top professional keynote speakers, bureau agents, Community members, and the ImpactEleven team.

  • A comprehensive understanding of the industry, what it will take to launch a professional speaking business, estimated starting speaker fee, and the unique message and topic to standout in the market and get booked.

The Business of Speaking


PART TWO

  • Understand the current state of your unique value proposition and message and specific areas for growth to drive market traction.

  • Audit and elevate your core messaging, positioning and packaging to drive bookings in market through proprietary worksheets and the ImpactEleven PCT framework.

  • Level up the messaging of your key selling assets, speech topics and descriptions, bio and stage-ready introduction.

Positioning & Packaging


PART THREE

  • Leveraging ImpactEleven’s proprietary Go-To-Market framework, understand inbound + outbound sales and distribution strategies to drive traction within your speaking practice.

  • Define ideal customer profiles including specific organizations/industries and audience types.

  • Leverage ImpactEleven’s Target Account Universe (TAU) framework to identify key business associates to pursue.

Go-To-Market Planning

Questions?

Complete the form below and together we’ll explore if Foundations is right for you.