Let Your Assets
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CREATIVE SERVICES

CREATIVE SERVICES

Brand Blueprints

As a speaker looking to build or expand a substantive thought leadership practice, your brand is the ticket to big stages and targeted audiences.

In fact, it’s table stakes.

We’ll help you create a brand aesthetic that is a visual representation of your authentic self, and will resonate in the marketplace to help you win more gigs, at higher fees, more often.

Whether you’re starting from scratch, need a full overhaul of your existing identity, or simply need to refresh your brand palette, our proprietary speaker-focused Brand Blueprint process will deliver a high impact brand that you’re proud of and will win you more business.

In association with our design partners at GoLive, the output of our collaboration is a complete set of brand guidelines, including:

  • Logo system

  • Brand archetypes

  • Color palettes

  • Typography

  • Brandmarks & Iconography

  • Photographic guidelines & guideposts

BRAND BLUEPRINT

Speaker Demo Reels

The single most important marketing asset a speaker has is their demo reel. Full stop.

Year after year, industry benchmark reports show that greater than 81% of the time, speakers are selected based on what buyers see in their video. When decisions are made in meetings without a speaker physically present to sell themselves to the committee, the video must do the heavy lifting on your behalf.

In today’s hyper-scrutinized speaking marketplace, it’s a non-negotiable prerequisite that your video be the absolute best reflection of you and the most accurate representation of the experience you deliver for audiences.

With the stakes so high, you can’t afford not to have an experienced video development team with deep professional speaking industry knowledge in your corner. From editing existing footage to filming fresh new material, our team of producers, editors, colorists, motion graphic designers, show runners, camera operators, audio technicians, lighting designers, makeup artists, hair stylists, wardrobe consultants, set designers and more have the depth of skills and in-the-trenches-intimacy needed to bring your best self to life.

SPEAKER DEMO REELS

Thought Leader Websites

There are tens of thousands of firms that build websites, from the mundane and basic to sites with a Hollywood studio aesthetic. However, not a single one possesses the insider knowledge of the professional speaking industry that we have. We know precisely what buyers and meeting planners want to see, how bureau agents think, and what it takes to transform a standard site into a proper engine for growth.

ImpactEleven and our partners at GoLive have helped hundreds of speakers design and build websites engineered precisely to propel their speaking businesses forward. What should exist on the homepage? How does Google rank speaker sites? What is the ideal site architecture? What emerging trends are taking off and which ones are already six feet under? What role should AI play?

I think you get the idea.

Now more than ever, it’s critically important that you nail the answers to these questions (and dozens more) if you want to monetize your expertise and drive your business to the next level.

THOUGHT LEADER WEBSITES